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Technical innovation, precision, endurance: such high performance criteria have become second nature to Tag Heuer since 1860, when Edouard Heuer founded a Swiss watch company specializing in watches and sports timing instruments. Through it's long standing association with timing high-level sports events such as the formula One Grand Prix races, a field where reliability and precision are at a Premium Tag Heuer has made its mark on the history of sport watches. After 140 years spent on the cutting edge of technology, Tag Heuer has established itself as a world leader in the field of sports watches.